Day-to-day tasks
I created and curated highly targeted B2B content, which included drafting email campaigns, writing engaging social media copy for LinkedIn and Instagram, and helping produce digital inspiration magazines tailored specifically for professional chefs and bakers.
Core responsibilities
I acted as the central operational hub for our global digital campaigns. This meant taking full ownership of the quality control, localization, and seamless distribution of over 100 digital assets across 8 different international markets.
Key skills acquired
I mastered complex stakeholder management and cross-cultural communication by aligning different international teams. I also significantly sharpened my technical skills in B2B storytelling, digital content management, and A/B testing methodologies.
Impact & results
I didn't just create content; I tracked its performance. By rigorously executing A/B tests on our digital marketing assets and visual hierarchies, I successfully helped drive a 13% increase in overall audience engagement.
